MassCustomization

Experts contend that done properly, mass customization has the potential to complete replace mass production as the primary means of satisfying customers

#Masscustomization is a well-known, albeit not very old dictum in the Indian market. The dictionary defines it as “the ability to produce goods and services to meet individual customers’ needs with near mass production efficiency.”

In the B2C space, multinationals like Amazon and Walmart claim to have been catering to their niche audience with the tool of mass customization and driving higher ROI. The service is now doing the same.