Retension

The sure-shot way to increase your women headcount

Many women find it difficult to cope up with work once they have children. When Google saw this mass exodus happening in their company, a couple of years ago, they got alert.

They were smart enough to realize that, believe it or not, this skewed male-female ratio had strangely also begun to impact their bottom line.  That’s when Google went all out to woo its women employees back into their fold.

Studies suggest that the women employees boost productivity in every organization.

• If you assume a situation where the number of women employees is almost equal to the number of males, the GDP of US would increase by 5%, Japan’s by 9% and India’s by 27%!
• 51% of women have stated that it is very difficult to move up the career ladder once they have children and 16% of the fathers agree.
• 42% of working mothers decreased the number of their working hours to care for their children and home and 28% fathers did the same.

Yet, the situation is far from rosy. Although its most often a desk-bound role, only 25% of IT positions are held by women. This is also reflected in college enrollments. The number of women students opting for a Computer Science course stands miserably at 14%.

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