Easy HR

Where HR Meets Marketing….
Where HR Meets Marketing…. 850 230 Kanhai Chhugani

..A process that keeps your employees happy and leads your business towards success

HR is more inclined towards marketing in today’s world. Companies are now realizing that hiring top quality employees can help them gain a competitive edge. In fact today, HR today doesn’t just imply talent attraction, but also talent engagement and talent retention. The emerging influence of social media has also changed employers’ outlook when it comes to motivation and communicating with talent. This has given birth to a new strategy for talent engagement – the Integrated HR-Marketing Strategy!

Recruiting is all about marketing and direct sales. For years now, recruitment professionals have been marketing professional opportunities via shared openings, culture as well as brand associations. In fact if you think from the sales point of you, this is probably the toughest sales job. Both the parties are buyers and there is a possibility that both can answer in the negative. Therefore, the main focus of recruitment is refinement of its “spoken sales pitch.”

Digital marketing has opened many doors for recruiters to share important information, offer glimpses into the organizational culture and build strong relationships with brand-fans. However, this can happen only when you share you brand message correctly.

If you wish to hire top employees, you need to emerge as a top employer. You have to prove that you care for your staff.

How to emerge as the employer of choice?

There are a few key principles you need to follow:

  • A Caring Culture: This is all about making your staff trust you and feel cared for.
  • Effective Leadership and Line Management: Set out clear responsibilities and let them know what they can in turn expect from you. The job profiles need to be updated and be accessible on a regular basis.
  • Innovative Work Practices: It’s important to embrace new technology, replace old practices with new and adopt innovative ways to engage your staff.
  • Getting the Benefits Balance Right: It is good to make your staff understand the organizational goals and how they fit in. You need to recognize their contributions and reward them. This can be as simple as giving an extra holiday.
  • Protecting Businesses for the Future: This is possible only when you secure the future of your employees. Apart from providing them the right facilities, you should also provide them a platform where they can discuss their problems and find solutions.

In HR, it’s important to market to internal customers before you market to external customers. By marketing to your internal customers you will improve their interaction with your external customers and result in greater customer satisfaction.

Marketing combined with HR will not just make your internal customers more efficient, but it also inspire them to be your brand ambassadors to your external customers.

Use of Cloud and Analytics in HR
Use of Cloud and Analytics in HR 400 198 Kanhai Chhugani


The amount of data that HR departments have collected over the years is humongous and if it is not organised well it gets very difficult to retrieve or analyse the same. This is where technology has made a huge difference in the HR world. Cloud and Analytics have gone a long way in analyzing information and helping Human Resource professionals in gaining useful insights that help in making strategic decisions pertaining to their employee base. Cloud-based technology has now allowed HR teams to transition their analytics processes into services. You can access your data from any part of the world, anytime you want.

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Social Ho!
Social Ho! 150 150 Kanhai Chhugani

How social media is transforming the HR function

Chew on these numbers:

  • The number of internet users using social media has expanded from 36% to 59% today.
  • Among job-seekers, about 84% have created their profiles on Facebook. Out of these, 48% have used Facebook to hunt for jobs at least once in the previous year.
  • Social media has definitely changed the way companies recruit people. 80% employers look for job-seekers on social media sites and 95% concentrate on LinkedIn for recruitments.

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Marry Christmas & Happy New Year
Marry Christmas & Happy New Year 1024 768 Kanhai Chhugani


Happy Diwali
Happy Diwali 536 535 Kanhai Chhugani


HR functions in the BPO Industry
HR functions in the BPO Industry 150 150 Kanhai Chhugani

India is one the most preferred market for outsourcing across the globe. Managing about 56% of the world’s business process outsourcing, Indian BPOs are giving a tough competition to key counterparts like Philippines, Ireland, China and Australia. Recently, by winning clients back from its competitor (Philippines), Indian BPO industry has proved its mettle. Thanks to the quality of service and solutions provided, Indian BPO sector has been growing at an annual rate of 50%. In addition, worldwide presence of India BPOs ensures smoother operations and customized processes.

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HR’S Checklist for an office party
HR’S Checklist for an office party 150 150 Kanhai Chhugani

Planning an office party, here’s the essential list of dos and don’ts, you cannot afford to miss.

Employees look forward to celebrate some good time at their workplaces and socialize with their colleagues, as this helps them bond better and work closer. If the HR team of an organisation plans to organise an office party, they should ensure that employees are encouraged to enjoy themselves, albeit under some restrictions.

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