Retension

Happy Employees
Your Employees are the Future of Your Company

The Significance of Investing in your Employees

Did you know that Starbucks picks the tab for its employees earning of an online college degree from the Arizona State University?

Even part-time workers are eligible to apply for this scheme. There are many educational tracks to choose from and the tuition is absolutely affordable. The caffeinated beverage giant does not get any bond filled to make it compulsory for the workers to stay on, once they complete their college education. It’s a risk that the company considers worth taking in order to be seen as an employer of choice and draw many talented young students. This approach also boosts the morale of its  employees. The outcome? Quite a few choose to continue with Starbucks to move on to managerial positions.

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Gender-bender

The sure-shot way to increase your women headcount

Many women find it difficult to cope up with work once they have children. When Google saw this mass exodus happening in their company, a couple of years ago, they got alert.

They were smart enough to realize that, believe it or not, this skewed male-female ratio had strangely also began to impact their bottom line.  That’s when Goggle went all out to woo its women employees back into their fold.

Studies suggest that the women employees boost productivity in every organization.

  • If you assume a situation where the number of women employees is almost equal to the number of male, the GDP of US would increase by 5%, Japan’s by 9% and India’s by 27%!
  • 51% of women have stated that it is very difficult to move up the career ladder once they have children and 16% of the fathers agree.
  • 42% of working mothers decreased the number of their working hours to care for their children and home and 28% fathers did the same.

Yet, the situation is far from rosy. Although its most often a desk-bound role, only 25% of IT positions are held by women. This is also reflected in college enrollments. The number of women students opting for a Computer Science course stands miserable at 14%.

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