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December 2018

mass-customization
#MassCustomization is the new normal
#MassCustomization is the new normal 998 664 Kanhai Chhugani

Experts contend that done properly, mass customization has the potential to complete replace mass production as the primary means of satisfying customers #Masscustomization is a well-known, albeit not very old dictum in the Indian market. The dictionary defines it as “the ability to produce goods and services to meet individual customers’ needs with near mass…

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